The Colts are strongly pushing #Coltstrong. You can find links to several variations of the above wallpaper here: http://tinyurl.com/mnp98gp
The Colts' embracing and encouragement of the #Chuckstrong movement in 2012 was borderline brilliant.
The movement, and the subsequent fight from Pagano in his battle with acute promyelocytic leukemia, ignited a fire under the collective bellies of the citizens of Indianapolis and the rest of the state.
After losing Tony Dungy to retirement in January 2009, the Colts have struggled to promote a strong, off-the-field leader. Peyton Manning stayed around through 2011, and was incredibly influential, but didn't have the same off-field character that Hoosiers admired so much.
As a leader, Manning excels, but as a leader by example. Manning's work ethic and drive to succeed infected his teammates, sometimes too a fault. Nobody would mistake Manning for a selfless leader, not that it was a criticism of Manning. It simply wasn't his role to play.
Jim Caldwell tried to take that role, and rumor is that he was loved within the locker room and in the Colts organization. But after a Super Bowl run in 2009, Caldwell's success on the field dwindled, and fans' support quickly receded. Dungy, though soft spoken, was an outspoken community leader and actively embraced that role. Caldwell remained in the background, a kind soul, and possibly a remarkable leader, but one whose style would not be embraced by the masses.
Chuck Pagano, however, has taken that role and filled better than imagined in just one year's time.